Welcome to the event technology myth busters! Just like the popular American show (Mythbusters –  check it out!) we will be taking myths we hear about from customers and proving, once and for all, if they are true, busted or plausible!Event Technology Myths

GPRS (mobile phone) PDQ systems are unreliable at events – TRUE

GPRS payment terminals are designed to connect to the same technology as your mobile phone so it stands to reason if your mobile phone is working it will, right? Right. Generally, GPRS networks operate really well and the unit works all over the place. The exception to this, unfortunately for those in the events industry, is that when the mobile phone network suffers from overload the terminals will have the same issue as you making a call. The majority of the mobile phone network is designed for large scale coverage area, not high density (such as 30,000 people in a field). If you are going to try and use a PDQ terminal in this type of situation it is much better to hire a cabled or Wi-Fi terminal as part of the event provision at the same time as you request services such as power.

Optic Fibre internet is always expensive – BUSTED

Optic fibre internet (sometimes called leased lines) is the best type of connectivity. It’s dedicated (just for you), has a fast support process and is generally very reliable. If your home broadband is like a B Road (narrow, busy and sometimes blocked unexpectedly) then optic fibre is the three lane motorway. Getting a motorway to your door can be expensive but for many locations it is now cost effective, especially over 3 or 5 years. Tricks to keeping the costs down? Order early, order from the right supplier and plan for the future, for example order a link with the highest capacity possible, just run it at a slower speed until you need more.

You can generate good revenue from charging for use of public Wi-Fi networks – BUSTED

It seems so obvious – deploy a public Wi-Fi network at an event and attendees will flock to it and pay to get a good service when the mobile networks become overloaded. Unfortunately, this isn’t the case as attendees are cautious about public Wi-Fi and do not like paying for it. This should not be a surprise considering most other public Wi-Fi in cafes, shopping centres, etc. is free at point of use or users get free access via an existing account such BT or Vodafone. Then add in the fact that at most events the attendee is paying to enter the event and you can see why they are reluctant to pay again.

Recovering the cost of deploying public Wi-Fi has to be a lot more creative – it is all about the content and the usage data. Lots of platforms out there now quickly and effectively collect marketing information from those using the service, such as email addresses, social media information, sites visited, etc. All of which can either be used for your own or other activations. Those using the networks need to agree, but many do once they appreciate the service has to be paid for in some way!

That’s it for this issue! More to come over the next few weeks including; Do all venues have sufficient internet access? Can wireless networks be customised with logos and text? Does streaming always suffer from site unless it has its own connection? Is satellite internet a good option for all events?

The last month has been busy at the Etherlive offices with projects including the London New Year Fireworks, the London Boat Show, the auction of the 2 millionth defender and of course the Christmas break!

Alongside this several new team members have joined Etherlive in our Wiltshire offices including:

Dan Saunders – Joins Etherlive with a strong background in deploying the latest and greatest technology at events with his most recent role in the area of acoustic management. As part of the pre-sales team Dan will work with event organisers on their requirements, discussing their goals and building the technical specification.

Colin Paxton – Joins Etherlive to lead the Operations team. With significant experience in the AV sector Colin is responsible for the logistics and planning team who ensure that projects are delivered seamlessly. Working closely with the engineering groups Colin has already ensured events which need to change their schedules at short notice get the support they need to keep the event on track.

Welcome Dan and Colin!

Colin Paxton and Dan Saunders join Etherlive

October 21st 2015 is well known as Back to the Future Day – the date Marty and the Doc travel forward to from 1985 in the blockbuster Back to the Future II – but it’s also the first day of the Showman’s Show 2015. Coincidence? We don’t think so.

For our 8th year Etherlive will be manning stand 65 within the main exhibition hall to meet old friends and make new ones. We will be showing off the latest and greatest technology for those running events around the world.

We may not have flying cars and hover boards but we do have ubiquitous connectivity, contactless payment, HD CCTV, high quality Wi-Fi and plenty of other futuristic services on display including:

High Speed Satellite – Delivering high speed internet at short notice, satellite systems have continued to evolve and are now available for a range of budgets. Quick to setup and effective Etherlive have deployed over 200 systems in 2015 alone ranging from media centres to fashion launches and production teams.

Robust Wi-Fi – The core of any deployment, Wi-Fi delivers the internet to those who need it reliably over large areas. Etherlive has continued to invest in the latest generation hardware capable of meeting the most demanding outdoor environments and high density requirements.

Payment Systems – A continued driving force for connectivity at events is the ability to process transactions quickly and effectively. Working with partners Etherlive has validated the best systems to rely upon.

People Counting – Quick and reliable systems which integrate with Etherlive CCTV or other CCTV systems to provide accurate counting for gates, pinch points or stages. Key data points form part of the Event View suite of tools which empower organisers with critical information about their events.

We’ll be on stand 65 (with chocolate and coffee) – see you there!

http://www.showmans-directory.co.uk/about-the-show

Etherlive back to the future

We don’t need wires where we’re going!

Last week I was lucky enough to visit one of our customer deployments providing site wide high speed Wi-Fi for a leading retailer who was launching (hold your breath) their Christmas range to the worldwide media

Mistletoe, fake snow and Santa hats seem funny against a sunny London day but it did remind me that Christmas comes all to quickly and those preparing events are already well into planning

As that planning takes place our 4 key questions for Christmas;

How will payment be taken?

Last year we saw a large uptick in events looking to guarantee payment transactions. GPRS terminals can struggle during busy events or when indoors so many are using products like iZettle [https://www.izettle.com/gb] or chip and pin terminals powered by a local network.

How will security be maintained?

Nothing replaced highly trained, focused, security teams but CCTV systems can provide crucial evidence if required. Systems can now be deployed wirelessly monitoring those that enter and exit as well as general activity. Systems can be set to automatically ‘tour’ so don’t need to be actively monitored. High definition level images mean the important details can be captured and remote access means those who need images can quickly download the data.

How can footfall be increased?

The demand for ‘public’ wifi continues to increase as those at events look to settle down with a drink (coco?) and enjoy the atmosphere. Using Wi-Fi hotspots in areas can drive traffic or get those on site to stay a little longer and spend that little extra

How do you know many people visited?

Clicking people in remains the order of the day for most events but intelligent counting systems have increased in simplicity and can provide highly granular reporting against the various times or day and most popular access areas. Useful for those looking to build a profile of the event for sponsors or activations and those managing staff allocation.

So far the summer season is priority number one but before we know it Christmas is upon us.

The ‘internet of things’ continues to be one of the buzz words within the technology world. What does it mean? Essentially it is the next step in the level of communication capability within our daily lives. This is the fridge talking to the supermarket, your car warning the garage you have a part that might need replacing and the dishwasher politely reminding you it will do a self-cleaning cycle overnight when energy rates are cheaper. Depending on your perspective that might all feel a little big brother but for most people it makes things simpler and of course provides new levels of opportunity for business, the same as 5 years ago having your phone know where you are seemed dangerous but now most people use it to find the nearest restaurant which is well reviewed or a car park with spaces.

Great. So what does this mean to events?

Events are unique in the way they deal with a huge amount of information on a site within a very short time. The information recorded can have two fundamental impacts; firstly that during the live there may be an opportunity to make some changes very quickly and address an issue but perhaps even more importantly the information can drive decisions for the next event, be that a couple of weeks, months or a year away.

Etherlive the event of things

Etherlive the event of things

From discussions with customers the key areas that timely information could be supplied with group into key areas;

Environmental Monitoring – Temperatures, sound levels and potential fire detection. Helping record trends and proactively monitoring increases which are not expected. Sound monitoring, for example, would not replace the current monitoring points required by licence but provide greater granularity over site.

Audience – Monitoring of social media systems to identify trend topics on site or specific issues. A running social media feed may identify issues which are being reported (perhaps even encouraging a specific hash tag) and can be used for archiving purposes

Ticketing – Gate counts and volume per minute. Working with ticketing providers to collect and report their data to show gates which may need additional resource.

Power management – Fuel level monitoring, power load etc allowing the power teams to evaluate load over areas for site and where capacity is required.

Whatever happens with the ‘Internet of things’ certainly events can benefit from increased levels of monitoring and post event reporting.

aap3-etherliveEtherlive, one of the UK’s leading providers of IT and communications technology for the live event sector has formed a strategic partnership with global IT services and recruitment company, aap³.

The strategic partnership, which includes aap³ becoming an investor in Etherlive, will see both companies maintaining their individual brands, businesses and operational management structure, with Etherlive continuing to be led by Chris Green and Tom McInerney, and aap³ by Rod Jackson.

As a result of the partnership the global footprint of each organisation has substantially increased, with a collective UK presence in Southampton, London, Glasgow and Brinkworth, Wiltshire – the latter soon to be relocating to a new, larger facility in Royal Wootton Bassett which will provide facilities to both Etherlive and aap³. This is alongside aap³’s existing US offices in North Carolina and California, with a third US office due to open later this year in Dallas, each of which will provide a springboard for Etherlive’s entrance into the US market.

The strategic partnership produces a combined turnover of over £32m ($50m) with over 650 staff worldwide, and will provide each business with access to a broader range of technical services and resources, engineering expertise and knowledge; with the wireless capabilities and expertise of both companies complimenting each other.

This footprint, combined with aap³’s strategic hubs of engineers and contractors spread across the US and EMEA, will provide both businesses with a huge pool of talent and resources, and enable both companies to provide additional services to their customers.

Moving forward, both companies will be working together on new technical solutions that will appeal to their respective customer bases, whilst further developing opportunities within their individual vertical markets.

Chris Green, Managing Director of Etherlive commented: “Technology continues to play an ever critical role at events and this strategic partnership enables Etherlive to not only meet this growing demand in the UK but also to address the increasingly global nature of events. The extensive technical knowledge and resource between the two companies will also facilitate a program of innovation for the events market.”

Rod Jackson, Chairman and CEO of aap³ commented on the strategic partnership: “We chose to invest in Etherlive due to the rapid growth the business has seen since its inception in 2007, and also the clear synergies between the two businesses. We’re very excited for what the future has to offer for this partnership.”

If publications would like to arrange interviews with Chris Green or Rod Jackson, or request further details please contact Sam Nickerson S.Nickerson@aap3.com

About Etherlive

  • Etherlive is one of the UK’s leading providers of IT and communications technology for the live event sector.
  • Etherlive is a specialist in large-scale indoor & outdoor events with multi-faceted communications needs, as well as being a major supplier to the corporate, conference, exhibition and general events market.
  • Etherlive partners to provide services for events such as G8 Summit, T in the Park, Green Man Festival, Goodwood Festival of Speed, Southampton Boat Show, London World Triathlon, Nokia, Amazon and Sony.
  • Website: www.etherlive.co.uk
  • Blog: www.etherlive.co.uk/blog
  • Twitter: www.twitter.com/etherlive
  • Head Office: Etherlive Limited, Brinkworth House, Chippenham, Wiltshire, SN15 5DF
  • Tel: 01666 800129

When asked if they have given any consideration to security many event organisers and attendees admit they haven’t given it much thought. Unfortunately, but like many things in IT, security is not sexy but it is growing in importance. Within large corporate companies security teams get some weight but for most small and medium sized businesses they are relying on good behaviour from their users to keep data secure.

The recent incident at Sony has become what is likely to be one of a growing number of attacks by those with looking to cause damage to brands and governments. Sony spent over 13 million dollars dealing with the fallout of the issue. Although the risk to events by a security breach is lower, since systems are setup and then taken away in a relatively short period of time, it doesn’t mean that the data transferred could not be of value.

A further risk, which many do not realise, is that it’s not always obvious when a security breach has occurred, meaning that someone can take data for their own purposes and the user is none the wiser.

So faced with the risk of greater security related attacks what can organisers of events do?

Take a lead from your in house IT team.  Many organisations neglect to work with their in house IT teams when defining the specification for their event networks. This doesn’t mean that the IT team will have to provide resource or expertise regularly but what they can do is document a minimum specification of what is required. Providers can then use this to understand what they should be delivering. 

Use segmented networks.  An effective method for ensuring communications are private whilst on site is to operate a number of logical and segmented networks ensuring that any file shares are not visible to non-trusted users.

Use common sense.  Simple things can be done for example, not calling your event your company name. It may also be useful (for internal corporate events, or production teams) to have a wireless network profile already setup by the IT team on client devices, that way most people will never need to know the password since the profile is already in place.

Use software VPN.  When using networks which are not encrypted, one method of increasing security is to load a software VPN client prior to transmitting like having a private tunnel over the network.

Even though many events do not think network security is a cause for concern, but with more and more high profile cases some basic precautions can ensure the risk is limited.

Bonding an internet service means using various pieces of equipment to present multiple internet connections to the network as one single connection. By presenting the network with one single connection, all the logic of which external connection to use is removed from the internal routers and therefore the network just passes information.

Cellular bonding is a method of putting together multiple cellular modems, typically for more than one carrier (Vodafone, EE etc) so that if one network is under heavy demand, the bonding equipment will intelligently identify that and route more information down the other connections.

What is it?

A single box with external cellular antennas which supports up to 8 cellular connections. The connections are ‘4G’ capable but will work at the speed of the network in the local area, be that GPRS, 3G or 4G.

How fast is it?

Depending on the speeds of the local cellular network depends on how fast the connection may be. The table below (from CISCO) provides an overview of the ‘average’ speeds which customers may see on each network type (CISCO provide some interesting data about the number of users in each area in their report Global Mobile Data Traffic Forecast Update, 2013–2018 here)

Cellular_Network_Speeds

What’s its capacity?

Again depending on the local network, services maybe excellent one hour and then slower the next once crowds attend or even based on a routine of the day (for example networks tend to be under more pressure during commuting times so 0730 – 0930 & 1630 – 1800 weekdays).

For what type of event?

Cellular connectivity is useful for very quick setups when internet access is not critical. A bonded service delivers the best speeds possible because it is able to use multiple services from multiple carriers.

Further information about satellite services can be found on our product page here