Article recently published by Event Magazine profiling Hannah Wood.

Hannah Wood, connectivity, supplier and site manager at Etherlive, shared her career story with Event for the Women in Events campaign. She talked about working in a diverse role, how she ended up working for an event technology company and how a quad bike featured in one of her past interviews.

What do you do and how long have you been in your current role?

I have been at Etherlive for a year, following my role at an experiential marketing agency. At Etherlive I am in charge of ordering and managing the installation and maintenance of all of our internet connectivity and telephony services; account managing our major suppliers including connectivity, recruitment, vehicles and equipment hire; and I will also be taking on management responsibility for our pool of freelance site managers and managing some event sites myself.

This is the most diverse role I have worked in and I am lucky enough to be involved in many areas of the business, from the ordering process to the financial reconciliation to the implementation of our technology services on-site at events.

Where was your first job? What was the most important thing you learnt there?

In 2009 I moved to London and began working for the Royal Society of Medicine as an assistant conference co-ordinator and quickly moved up to being the external societies co-ordinator, responsible for all conferences and meetings for a particular society. This was a venue-based role and included dealing with all departments of the society to plan and manage the events as well as close contact with the client and conference delegates.

I learnt a lot here about dealing with many different types of people and how to deal with pressurised situations where there are multiple stakeholders.

Event's latest Women in Events profile with Etherlive's Hannah Wood

Event’s latest Women in Events profile with Etherlive’s Hannah Wood

How did you get from there to where you are now?

Over the next three years I worked at Imperial College London in the role of events co-ordinator for the university’s commercial services department, as an events manager at an agency providing the catering, bars and theming for weddings and corporate events and at an experiential marketing agency managing a promotional staffing team at events across the UK.

In each role I honed my skills and I got to attend events including V Festival, Rockness, Moto GP, Festival No. 6, Lounge on the Farm, Brownstock and many more. This, together with my experience at university where I made sure I improved my knowledge working in events at the student union, gave me a solid foundation for the future.

Looking back, did you expect your career path to take the course it has?

No, I originally thought I would go in the direction of conferences and work with specific exhibitors and clients on stands and contents rather than working on the organisation and management of full-scale events. I also never thought I would end up working for a technology company but I’m glad I do, it has given me even more insight to the workings of events and my previous experience on the non-tech side helps when working with other contractors and clients.

Would you do anything differently?

I would have invested my time in a lot more work experience. The events industry can be difficult to get into if you want to make a career out of it and any experience you have is highly valuable. It’s taken me a long time (and a few not so nice jobs) to get where I am today.

Who has inspired you along the way?

I take inspiration from anyone I can learn from. I work with a number of people who have been in the industry for a long time or who have worked in really interesting areas and I don’t think there’s ever a day when I don’t get taught something new, whether it’s new event knowledge or a bit more information about some sort of technology we use.

Have you ever had a job interview that went particularly well or spectacularly wrong?

I don’t think I’ve ever had an interview that sticks out as being fantastic or awful, but I have had some interesting ones. I ran a bar at a farm show as part of one of my interviews, which was great fun, and I got to drive a quad bike on another interview.

Is there a piece of career advice you’ve ever been told that has stuck with you?

You will never know everything. Don’t think that you do or you might end up looking very silly.

What career advice would you give to your 21-year-old self?

Change your university course, this one isn’t going to take you anywhere you can’t already go.

How do you wind down and relax after a hectic day?

I go to kick-boxing training.

Article published from Republished from http://www.eventmagazine.co.uk/People/article/1303744/how-i-hannah-wood/

Publication:

Event Magazine

Title:

How I Got Here – Hannah Wood

Excerpt:

Hannah Wood, connectivity, supplier and site manager at Etherlive, shared her career story with Event for the Women in Events campaign. She talked about working in a diverse role, how she ended up working for an event technology company and how a quad bike featured in one of her past interviews.

Full article:

Visit http://www.eventmagazine.co.uk/People/article/1303744/how-i-hannah-wood/

Publication:

The Independent

Title:

Music, pints and even the loos are going hi-tech at the festival this summer

Excerpt:

This year’s Glastonbury will be more connected than ever, with 4G coverage and phone charging for every festival-goer.

Full article:

Visit 

Publication:

Incentive Travel & Corporate Meetings

Title:

Etherlive and The Event Intelligence Group announce partnership to deliver suite of services to events.

Excerpt:

Etherlive and The Event Intelligence Group announced today a broad ranging partnership to deliver an exciting and compelling suite of services including integrated communications, HD CCTV, crowd analytics, location awareness and social media tracking to assist event organisers in managing large and complex events.

Full article:

Visit http://www.incentivetravel.co.uk/news/agency-news/19094-etherlive-and-the-event-intelligence-group-announce-partnership-to-deliver-suite-of-services-to-events

I had the pleasure of joining the ‘What’s next for event organisers in 2014?’ panel during Confex 2014 with event luminaries Andrew White (Triggerfish PR), Neil McLaurin (MD, Keith Prowse), Fay Sharpe (MD, Zibrant), Richard Beggs (MD, Moving Venue) and Claire Wormsley (Director, Global Conference Network)

The session was based on a number of key questions some of which I thought shed light on the future for events – to share with a wider audience my brief notes are below;

What are you seeing in terms of market confidence? All panel members saw confidence returning to the corporate event market, be it more award ceremonies consuming Champagne or longer lead times for those planning large internal meetings. Cautious optimism seemed to be the theme but certainly ‘things are getting better’.

Do you think that consolidation of businesses will continue? Why? The consolidation of large travel agencies looking to bring event expertise into their business continues to be a significant theme within the corporate market. The panel predicted this would continue as large organisations look for ways to continue growth through diversity. Several smaller firms are finding themselves working together in formal partnership to address the rise of ‘Titans’

Confex panel including Tom McInerney from Etherlive discusses the future of events

Confex panel including Tom McInerney from Etherlive discussing the future of events

In an extremely competitive market, how are you diversifying your business? An even split from the panel here; half were driving their businesses to diversify by looking for growth opportunities in new market sectors and geographies whilst half where creating a heightened level of focus to create very specialist products.

What are your thoughts on degree-level education within the industry? Is it essential? An added bonus? Many of the panel agreed that in reality it doesn’t matter what degree one takes, it’s the commitment to study and learning which stands the student in good stead. Several examples where provided of key staff who studied a range of degrees from Law to English yet enjoy their roles within the events market. Concern was flagged about the amount of event degrees on offer but the panel suspected this was because a large proportion of those who study events in the UK are foreign students who then return.

What is more important to the corporate – quality assurance or cost? A wide ranging discussion here based on several different markets many of whom have broad ranging requirements and budget. In general the consensus was customers need support to appreciate which elements are worth investing budgets in and which costs can be optimised.

An excellent session which was well attended, hopefully those who attended enjoyed the discussions. For anyone who wishes to ask further questions Triggerfish will monitor the #humanlibrary hash tag for a few weeks.

With the summer of live events fast approaching the ability to measure footfall and analyse crowd density is a paramount consideration when managing attendee safety and movement.

Most festivals continue to rely on entrance counting to record how many people have entered. Once inside quantifiable information about which areas attendees are in remains challenging and costly. Experienced crowd managers continue to monitor movement and behaviour from security positions, such as fire towers and concert pits, they can only see one side of the story. The skill of those who monitor crowds is not in question but with ever growing site size, multiple entertainment areas and larger camp sites an effective system for low cost monitoring is required.

Exhibitions also continue to use entrance counting but exhibitors are starting to request information about the busiest areas as they convince their organisations to invest in floor space with maximum exposure.

Etherlive LEFA People Counting

Etherlive LEFA People Counting

 

Our launch of LEFA (Live Event Footfall Analytics) at the Showman’s Show received very positive feedback from those looking for a system to support their crowd management teams. The system is capable of accurately and immediately counting flow and density of crowds. The system can also provide pressure overlays to assist in the identification of potential flare hotspots such as moshing or overcrowding.

The LEFA toolkit includes an event control dashboard, viewable from tablets using the secure event management network, which summarises key count and crowd hotspot information as well as being coupled to live CCTV viewing.

LEFA is highly customisable. Alerts which activate SMS or email systems can be put in place which trigger if key criteria are met (over x amount of people within tent 2 for example).

With powerful data logging detailed post event reports can be produced displaying ingress, egress and crowd flows throughout the event broken down into customisable time periods. This provides excellent insight into peak flow periods at different parts of a venue facilitating data driven adjustments in staffing and approach.

The opportunity for large scale event organisations to increase their event intelligence has never been better.

Publication:

Incentive Travel & Corporate Meetings

Title:

Science Museum adds Etherlive to preferred supplier list

Excerpt:

The Science Museum has added Etherlive as a preferred supplier of technology services for its growing event portfolio. Etherlive will provide on-going support for technology services at the prestigious London venue.
This new partnership will provide the venue with a flexible partner providing solutions such as large scale secure Wi-Fi networks, support for video streaming services and integration of the latest social media and events apps.

Full article:

Visit http://www.incentivetravel.co.uk/news/venuesevents/17654-science-museum-adds-etherlive-to-preferred-supplier-list