There’s plenty of press coverage of the recent, much anticipated, announcement of the approval of the Wi-Fi Direct standard. On the surface non-technical folks would be unlikely to give it a second thought but if you rely on Wi-Fi networks at events then Wi-Fi Direct could be a cause for concern. So what exactly is it and why the concern?

In simple terms think of Bluetooth but using a Wi-Fi standard i.e. device to device communication without the use of a ‘Wireless Access Point’. OK , but we have Bluetooth so why bother? Potentially better range, better performance and a single wireless standard across devices. Also factor in that Bluetooth has never really made it big in the US whereas Wi-Fi has.

But the more technical folks already know how to do ‘ad hoc’ wireless networks today using laptops and wireless adapters so what’s the difference? Not a lot, other than making it simpler and giving it a standard so that a wider range of devices can be certified. Sounds great, so I can connect my laptop directly to my wireless printer? Yes, and any other device that becomes ‘Wi-Fi Direct Certified’.

On one level Wi-Fi Direct is potentially a great addition to the connectivity tool-set, not a replacement for Bluetooth but a complimentary offering, a sort of next level up from a Personal Area Network (PAN), however there is a downside.

The downside is two fold, firstly imagine what happens when you put hundreds of users in a small space all firing up Wi-Fi Direct. Remember what used to happen in a room full of laptops with infrared connectivity and the constant ‘whoosh’ noise as they all kept finding one another and tried to establish a connection! Imagine that over a much wider area with all types of devices.

Today we are still seeing issues at events with the virus which creates an ad hoc network on an infected computer (using a very similar approach to Wi-Fi Direct) called ‘Free Public Wi-Fi’. Unsuspecting users connect to this and then become infected themselves. This virus has been around for some time but has recently gained more press coverage, thankfully it is easy to resolve but it is a nuisance at events where we often see dozens of infected computers.

The second issue is one of interference. The 2.4GHz frequency range that the majority of current Wi-Fi devices use is highly congested. Everything from microwave ovens to Bluetooth devices emit radiation around this frequency, all of which appears as interference to Wi-Fi devices and reduces performance. Now add in hundreds of Wi-Fi Direct networks all emitting in the same frequency range and chaos results. Recent large launches such as the iPhone 4 were hampered by interference caused by hundreds of MiFi devices; Wi-Fi Direct will add a whole new level of interference.

So how bleak is the situation? Hopefully the Wi-Fi Direct standard will address these concerns but details are hard to find at present. Also many of these aspects exist in one form or another today and hence already have to be managed at event sites but it does place increased pressure on the professional network. Two major factors which come into play and can assist are the use of the 5GHz frequency range for critical services where currently there is far less interference (although that is changing). The second factor is to use equipment designed for difficult environments, features such as interference rejection (using aspects such as beam-forming) and automatic channel management become highly important in maintaining a usable network.

The picture may become clearer as more details are made available around the Wi-Fi Direct standard but for any organiser planning on the use of Wi-Fi at an event, especially where there is likely to be a high density of users such as a media centre, it is critical they engage a professional team who have the right tools, equipment and experience to minimise the risk and deliver a quality network.

Radio Frequency Identification, or RFID as it is more commonly known, is not particularly new, having been around in various forms for a number of years. It suffered in the early days being seen as a technology looking for a problem to solve which, coupled with the high cost of deployment and issues around reliability, has seen it struggle to make an impact in the events industry.

Technology always takes a while to mature (I owned my first handheld smart device in about 1999 and it was hopeless by today’s standards!) As it matures the price comes down, the reliability and features improve and, most importantly, people have a chance to understand where it can used effectively.

RFID is in that position now. You do not think twice about using an Oyster card which is a great example of effective RFID use.  The  cost of RFID cards, stickers, wristbands etc has been falling fast and the reader technology is now widely available, positioning RFID nicely for an explosion in use.

Back to basics first though, what exactly is RFID? In simple terms it is a small ‘chip’ embedded into a card, sticker, wristband or other object which can transmit, receive and store small amounts of information when placed close to a special reader. It is this ability to store information on the chip which differentiates modern RFID with older systems such as those used in retail stores on high value items, and from where the term ‘smartcard’ comes. The second key feature of RFID is that the card or tag does not need to be inserted into a reader it can just be held close to a reader, making it ideal for rapid transactions.

Recently there have been a few announcements of exhibition venues, seen as a significant potential market for RFID,  moving towards an RFID based solution for tracking visitors and over time I think this will increase but it probably will not be a rapid transition as there are already fairly good systems in place using bar codes and scanners. The real opportunity lies in other areas such as festivals and big shows where RFID offers real promise of solving a number of challenges.

Take music festivals for example, the holy grail maybe for every attendee to have an RFID enabled wristband that is used for access to the event and as a means of cashless payment but that will take a few years yet to become mainstream. More immediately RFID can be used to assist in the management of crew and equipment. Crew catering is a pain for many organisers, a hassle to manage and often a black hole of cost. Using an RFID ‘smart card’ for each crew member pre-programmed with their meal allocations, coupled with an RFID reader at the catering location and now meals are processed quickly and efficiently. That’s only part of it though as now the organiser has real-time information as to how many meals are being consumed, what the forecast is for tomorrow, even what the peak times are. These data points seem trivial but actually provide cost saving information when you discover for example that on average the crew are only consuming 70% of the meals allocated (and paid for).

Expand the ‘catering card’ to be the ID card (as it already has information such as name and contractor company programmed onto it) and it could be used for checking in and out equipment such as radios, plant and cabin keys. Away go endless pieces of paper replaced by a real-time screen showing who has what. Go one step further and program qualifications into the system and then the cherry picker or manitou can only be checked out by a crew card which has the correct accreditation. The same system then extends to authorisation for restricted areas, providing the ability to ‘cancel’ a card centrally if it is lost.

So what’s holding back wide-scale use of RFID? Cost was a problem but now the price point is much more attractive. Reliable networks at events is often cited but these days the networks at events are expected to be like an office network and a correctly designed RFID system has built in tolerance (for example Oyster readers process most information locally and then send updates to the central system later). The biggest barrier is probably the concern over the change to processes that are required when any new system is implemented. The solution to this is not to use a ‘big bang’ approach but a 2-3 year strategy that will reap long term rewards. The lessons learnt along the way will ensure the holy grail of full attendee RFID is a much smoother affair.

This week see’s the 25th Showman’s Show at Newbury Showground, Etherlive will be exhibiting on two stands (one indoors in the warm and one outside) demonstrating some of the latest event technology solutions. Press release follows:

For further information contact:
Becky Martin-Jones / Mark Hook
www.ascentpr.co.uk
etherlive@ascentpr.co.uk
T. 01454 629 741 

Cashless payments and next generation wireless infrastructure hailed as priorities for 2011 event technology

October 2010 – Etherlive is hailing cashless payments and next generation wireless infrastructure as the key innovation priorities for the 2011 events season.

The event technology specialist, exhibiting at this year’s Showman’s Show[1], is exploring new opportunities to introduce cashless payment systems.  This follows a pilot scheme this summer at WOMAD, which replaced paper-based crew meal tickets with electronic cards.  In addition, Etherlive is currently planning trials of next generation wireless technology in advance of next year’s festival season.

Tom McInerney, event director at Etherlive explains, “We’ve had a busy 2010 season providing core communications technologies to some of the UK’s most prestigious events.  We are now dedicating some significant time to delivering continued value and innovation by trialling new technologies including our 4G offering.  Having a secure technology infrastructure with extended coverage means that event organisers have a sound foundation for new services like CCTV, off site sound monitoring and audience interaction.

“Working with festivals such as WOMAD has shown us how effective cashless payments can be and we’ll be looking at new ways to apply this technology. RFID technology is ready to be deployed in volume at festivals and the installation at WOMAD was a first.

“These are exciting times for the event sector – technology has so much potential to make a difference to user experience, and the bottom line of the event organisers.”

Etherlive will be exhibiting on stands 67 and 168 at Showman’s, which takes place on the 20-21st October at the Newbury showground.

About Etherlive

A successful event depends on great performances. From WOMAD and The Green Man Festival to the Southampton Boat Show and the Three Counties Show, Etherlive is the one that makes IT work. Etherlive sits behind the scenes delivering reliable Wi-Fi internet, telephony, laptops, PDQs and interactive messaging. Whether in a field or a building, Etherlive makes connectivity simple.

http://events.www.etherlive.co.uk

[1] Showmans, 20-21st October – http://www.showmans-directory.co.uk/theshow.asp

WOMAD

At WOMAD in 2010 over 3,500 attendees used the Wi-Fi network, a 300% increase on 2009

 

Providing Wi-Fi access to crew, traders, exhibitors and production teams at events is pretty much expected these days from the smallest to largest events, but providing access to attendees is only now becoming a hot topic.  

Even just a couple of years ago the technical challenges of providing large scale Wi-Fi were great enough to make it financially unviable. Couple that with the fact there was no demand as no one had Wi-Fi devices and it’s easy to see why the idea was in the backwaters. This, however, is all changing very quickly.  

Three years ago the number of Wi-Fi enabled mobile phones was around 3%, by the end of 2010 this is expected to be around 20%, and within another year or so it is expected to pass 30%. These figures represent all mobile phones, if you focus on certain groups such as  the 16-30 age group or the more affluent then the figure is much higher. Alongside this there has also been massive growth in other Wi-Fi enabled devices such as iPods, iPads, Nintendo DSs and Sony PSPs. Factor in the demographics of individuals who attend different types of events and you find that at many events over 50% of attendees could have a Wi-Fi enabled device at an event within a year or two.  

Wi-Fi enabled devices though are only part of the story. The other huge change is the growth in mobile Internet use. The smartphone growth driven by the likes of the iPhone and Blackberry is changing our use of the Internet at an incredible rate. In the US mobile data usage has already surpassed mobile voice traffic and the UK is expected to follow very shortly. More and more people now use the Internet primarily through a smartphone or ultra mobile device rather than a laptop or desktop computer and that trend is accelerating, with predictions of a 25x increase in mobile data volumes by 2012.  

The Mobile Network Operators (MNOs) are well aware of this growth and it’s causing them great pain because their networks were not designed to deal with the volumes of data predicted and scaling the network infrastructure would be very costly. Evidence of these issues is commonplace at any larger event where the mobile networks struggle to deal with voice calls let alone data. Placing temporary mobile towers onsite can assist for voice calls but it barely scratches the surface when it comes to data. What’s changed more recently though is the approach, a couple of years ago the MNOs were scared of Wi-Fi as they thought it would impact their revenue streams and so resisted any move to integrate it as an alternative to 2.5G and 3G. That has now all changed, with MNOs positively encouraging people to use Wi-Fi whenever possible to reduce the data load on their networks.  

This leaves event organisers in an interesting situation as with more and more users and more and more event related applications and content, attendees are getting increasingly frustrated at the poor mobile service at events. If you look at the reviews of many of the festival and event applications the common theme is complaints about them not working at the event itself. Realistically the only way to improve the situation is to deploy public Wi-Fi as extending mobile capacity to the levels required is generally not feasible. Even next generation 4G is looking unlikely to resolve the high density issue and 4G is many years away from becoming mainstream.  

So should organisers deploy public Wi-Fi? Technically it is a lot more feasible than a few years ago and providing a good quality Internet connection to users will improve their online experience considerably which is especially important if you are promoting an iPhone or Android application for example. However, there is a much bigger play to this as mobile users are sharing information and commenting all the time through social media like Twitter, Facebook , Tumblr, email etc. By providing public Wi-Fi controlled by the event organiser this interactive element can be shaped and utilised, offering new opportunities for marketing, sponsorship and revenue streams. Rich content can be delivered directly to attendees, coupled with online purchasing and increasing the opportunity of developing a ‘sticky’ relationship. It even becomes a crowd management tool enabling organisers to send targeted messages to the attendees delivering everything from emergency messages to ‘secret’ rumours.  

In the large scale pilots we have run the data gathered backs these trends with significant usage and very positive feedback. At the festivals this usage has been widespread across the arenas and campsites throughout the day (and most of the night! ) and represented somewhere in the region of 80%+ of the enabled devices. It’s not all just about Twitter and Facebook (although they are at the top, accounting for three quarters of a million hits at WOMAD this year), there is the practical side too – news, bus, train, coach, weather, car share information etc. all of which help to spread the load of information dissemination. Couple that with event applications and premium content and the bundle becomes very attractive.  

There is no doubt the mobile revolution is well established and nowhere more so than at events, for event organisers there is an opportunity to grab this area and shape it to their benefit.

For further information contact:
Becky Martin-Jones / Mark Hook
www.ascentpr.co.uk
etherlive@ascentpr.co.uk
T. 01454 629 741

Reliable Connectivity Makes Hot Air of Balloon Fiesta Safety Concerns

27 September 2010 – Etherlive has helped organisers of the Bristol International Balloon Fiesta, which attracts over 500,000 attendees, to successfully manage their onsite telecommunications and broadband services.

Richmond Event Management (REM), lead contractor for Europe’s largest Hot Air Balloon event, had concerns over the communications systems used on the site. If disrupted this could raise security issues, or threaten communications between organisers and those working on balloons flights, posing possible public safety risks.

Chris Green, managing director at Etherlive says, “With the Balloon Fiesta attracting more and more people each year, the organisers wanted to safeguard their necessary communications to ensure the safety, security and organisation of the event. 

“We were able to do this through the provision of wireless internet access and VOIP handsets to the core crew managing the fiesta. We also installed a back-up service in case of a power outage, and remote phone lines so organisers could relocate to the event and not miss vital calls or messages.”

Ben Hardy of REM, explains, “Dependable comms has become crucial to the success of a large outdoor event like the Bristol International Balloon Fiesta. In the past we tried a variety of solutions, like fully installed phone lines, but these were expensive.

“We approached Etherlive, and its guarantee of a trustworthy system proved accurate, enabling us to fully control operations and ensure reliable communications between staff and those at flight control and our media centre. Etherlive’s approach was also more cost effective than in years previous”.

Chris Green summarises, “We’re pleased to have been able to help the organisers manage security and communication issues successfully for the events duration, and that our efforts aided to the smooth running of this year’s Bristol Balloon Fiesta”.

ENDS

About Etherlive
A successful event depends on great performances. From WOMAD and The Green Man Festival to the Southampton Boat Show and the Three Counties Show, Etherlive is the one that makes IT work. Etherlive sits behind the scenes delivering reliable Wi-Fi internet, telephony, CCTV, laptops, PDQs and interactive messaging. Whether in a field or a building, Etherlive makes connectivity simple.

https://etherlive.co.uk

A well connected media centre goes a long way to keeping journalists happy at events, but all too often I see comments in blogs and on twitter about poor Wi-Fi, slow connections and network meltdown. We operate and support connectivity for many media centres during the year ranging from small rooms with only a few users to large centres catering for hundreds of simultaneous users, so I thought I would share our approach to delivering an excellent experience.

The Sky Media Centre had a main room and several breakout & broadcast rooms

One example I will drawn on is the media centre we operated for Sky News for the Election Debate Broadcast earlier this year which had some interesting requirements. It was an unusual event in that the centre was only to operate for about eight hours in total but during the peak hours around the debate it was expected that the room would be used by over 400 journalists, politicians, television and radio crews simultaneously. The brief also required that all access was to be wireless and that various ‘network throttles’ had to be used to block certain types of transfers and maintain fair usage across all users. Although this event was larger than the average media centre the same principles apply whatever the size, the main aspects of which are as follows:   

1. The Right Internet Connectivity   

This may sound obvious but the wrong connectivity lets down a significant number of media centres, you may have the best wireless on the planet but if the internet connectivity is not good enough the users will be frustrated. The most common problem is using a broadband/ADSL line for connectivity which for all but the smallest of centres is likely to be totally unsuitable. The usage in a media centre is different from typical internet usage in that uploading of data is more important than downloading data. Broadband/ADSL lines are designed primarily for downloading and have a very low upload speed, typically only about 400kbps. The second issue with broadband lines is that the vast majority of providers use a high contention ratio on their service, this means that even if the connection says it’s 8Mbps, at the exchange the connection typically is then shared with up to 50 other users. The busier the exchange the worse the experience becomes.   

So what options are available instead? There is no straight forward answer to that as it depends on location, requirements and budget but the key thing is there are different options and with some up front planning the right solution can be put in place which can make a huge difference to the users experience. For the Sky Election Debate we had a 1Gbps fibre link with a second diverse routed failover link providing a typical wireless upload experience of 20Mbps per user (this varied based on the client device, an 802.11n client typically had 80Mbps). I’m not suggesting that all media centres need to offer that sort of speed but it shows it can be done.   

2. Wi-Fi / Networking Equipment   

Connect up a wireless access point, put it in the corner and off we go…which leads to a favourite Dilbert cartoon of mine.   

Dilbert.com

Delivering a good wireless experience is not ‘plug and play’, but it is a lot less painful if the right approach is used. Firstly never use consumer or low-end business wireless products, they will not deal with the simultaneous usage and throughput required, it needs high-end business wireless products to deliver a good service and even then capacity planning is critical. Wi-Fi is a shared medium meaning that if your client is connected at 54Mbps (and unfortunately although 802.11a/b/g Wi-Fi is promoted as having a speed of 54Mbps in reality this is closer to 20Mbps), that is a best case assuming no one else is using the network at the same time.  As soon as another user connects the available bandwidth is shared between them. Put 25 users onto one wireless access point and each user may only see 800kbps!   

Providing good bandwidth to lots of users therefore requires multiple wireless access points, which can be achieved in several ways, but it requires careful planning otherwise choas results with all of the wireless access points interfering with each other. This area is complex and will make this blog way too long but a truly managed environment is the only way to deliver this successfully and that requires:   

  • 2.4 GHz & 5GHz 802.11n Wireless Access Points – to maximise throughput and share load across the wireless spectrum
  • Air Time Fairness – to stop older wireless clients slowing down and hogging the network
  • Beam Forming – this is a technique that focuses wireless signals on the client that is ‘talking’ giving better performance and reducing the impact of interference.
  • Band Steering – to balance wireless clients between the available frequencies
  • Load Balancing & Roaming – to ensure wireless clients are evenly and seamlessly distributed across the wireless access points
  • User Throtling – the ability to limit the maximum speed of a client connection
  • Client Isolation – the ability to stop one wireless client ‘seeing’ another wireless client on the network

The wireless portion then needs to be backed up by good switching and routing, typically all running at gigabit speeds. For critical media centres redundancy in terms of network design and power backup also come into play. Other factors include authentication (username and password, shared key, etc) and breaking the network into mutliple ‘virtual networks’ so that different services can be offered to different user groups.   

3. Network Management   

Once the network is designed and implemented it would be nice if it looked after itself but in a busy media centre there are still more challenges. The most common issue is interference, particularly in the 2.4GHz frequency range (which is the most common one for wireless clients) as many other items use the Wi-Fi frequencies too – bluetooth, DECT phones, ad-hoc wireless networks, RADAR, microwave ovens (yes I’m serious, particularly industrial ones) and various pieces of broadcast equipment such as video senders. These sources of interference can wreak havoc on Wi-Fi networks. A managed Wi-Fi network can automatically deal with some interference by switching channels and power output but in a busy media centre there is often no option but to use a spectrum analyser to constantly scan and identify interference sources so that they can either be eliminated or avoided. During the Sky Election Debate 113 sources of interference were identified and dealt with!   

Spot the wireless cameras - always a concern for Wi-Fi

 Active monitoring of the network is also important, this gives real-time information on the status of all the devices such as the wireless access points, the data passing through the network and how much capacity is being used. This facilitates making tweaks to the network before problems occur. It also has the benefit of providing a post event report with lots of data on usage.   

4. Support   

Having people to provide good technical support to users in the media centre is one of the best ways of keeping  journalists happy. For example the Sky Election Debate happened not long after the launch of the Apple iPad in the US so a number of people had imported them from the US and hadn’t got to grips with them yet, the support staff not only helped them connect to the network but also gave some basic usage assistance. That level of support is highly appreciated and tends to lead to favourable comments in the articles they write.   

Delivering a good experience in a media centre is not without its challenges but those challenges can be overcome by using the right tools for the job, good planning and a technical team that know that they are doing. At the end of an event when journalists come over to specifically say “it was the best wireless experience I’ve ever had” then you know it was a job well done.

Etherlive approached C4L to provide a wireless leased line to support our backhaul connectivity for the Bournemouth Air Show where Etherlive provided free wi-fi access along the length of the beach to support an iPhone application launched for the air show this year. In addition Etherlive provided a number of organiser services such as VoIP telephony and internet access.

Extract from the C4L press release follows:

“C4L has set up a wireless point to point link between County Gates House and the Cumberland Hotel in Bournemouth in order to provide the Cumberland Hotel rooms, bar and pool area with Internet connectivity. Etherlive will be providing free Internet access to all attendees watching the Air Show from the beach, as well as giving the Air Show’s event organisers some key services, including a number of Wireless VoIP phones. This has been made possible by C4L’s Wireless Leased Line Service.

Matt Hawkins, Managing Director of C4L commented ‘When we were approached by Etherlive, we were more than happy to oblige to their request of our using our services to provide the Bournemouth Air Show with Internet connectivity. This is a fantastic opportunity for C4L to deploy our Wireless Leased Service to such a high calibre local event. The introduction of our Wireless Leased Line Service will provide the UK with an alternative connectivity option that can reach areas which traditionally have limited connectivity’.

C4L’s Wireless Leased Line service has been devised to address the ever increasing gap between broadband speeds in areas close to the telephone exchange, and those further away. The service has been developed via thorough research and by using C4L’s existing Internet Infrastructure. Wireless Leased Lines work by transmitting radio, microwave or laser technology frequencies to a receiver giving them a private, uncontended, high speed Internet connection. To provide a high speed wireless connection to the Air Show an antenna was deployed on the roof of the Bournemouth data centre which then links with another antenna on the Cumberland Hotel, allowing for connectivity within a three mile radius. C4L will be extending their wireless presence over the upcoming months to ensure maximum coverage across the UK.”

For further information contact:

Helen Stevens
www.ascentpr.co.uk
t
. 01454 629 741
etherlive@ascentpr.co.uk

For further information contact:

Mark Hook / Becky Martin-Jones
www.ascentpr.co.uk
etherlive@ascentpr.co.ukT. 01454 629 741

Free Wi-Fi at WOMAD

21 July 2010 – Festival-goers will have free access to Wi-Fi internet at the annual World of Music, Arts and Dance (WOMAD) festival in July,  thanks to event specialists Etherlive.

Etherlive has enabled WOMAD to lead the way with introducing mobile technology to improve people’s festival experience. Free internet access will allow visitors to download a range of content and apps that have been made available by the event organisers.

Chris Smith, Festival Director, at WOMAD says, “We are constantly looking for ways to improve the festival experience for people and free internet access does that. It allows people to stream Radio WOMAD, keep up with the latest events on Twitter and Facebook and means that smart phone applications can operate well on the festival site.

“We are also offering a free WOMAD iPhone app which is available for download and offers features such as line ups and timings, maps to help you find your way around and the ability to buy music from featured artists.”

ENDS

About Etherlive
A successful event depends on great performances. From WOMAD and The Green Man Festival to the Southampton Boat Show and the Three Counties Show, we are the ones that make IT work. Etherlive sits behind the scenes delivering reliable Wi-Fi internet, telephony, laptops, PDQs and interactive messaging. Whether in a field or a building, we make connectivity simple.

http://events.www.etherlive.co.uk