Connectivity is king. For the experience of those attending, to those delivering the event and those watching from afar. In the last 10 years connectivity has migrated from a nice to have to a critical system for any event that wants to engage with its audience and deliver effectively.

Good connectivity presents itself in several ways. Unfortunately for the organiser it’s critical to have an understanding of these aspects, just as they have an understanding of their audience or how many tickets have been sold.

When considering connectivity, it helps to be clear with those who you want to consider and those who you don’t.

The Organiser – local networks and the associated internet connectivity are critical for an organising team to work. Bandwidth here can normally be quickly estimated since it’s a known quantity. Cloud systems such as Dropbox and Office 365 increase requirements but are manageable even on small internet services. Systems such as Skype or more advanced video conferencing which are more common now when working with international committees, can dramatically increase requirements.

The Sponsor – the majority of activations now require some kind of high-quality connectivity. Engaging the sponsor is one thing, showing them what is possible or what can be supported with the right connectivity is next. For overlay locations local cellular (4G) services may be sufficient but within high volume areas these will most likely struggle to deliver significant bandwidth. For many events connectivity in this space is an afterthought which is problematic and expensive. Proactive discussions with sponsors at the start of any engagement will help identify what’s required and the most effective method of delivery.

The Press – considering the media appetite for the internet can make or break an event. Print media need to move images, which can be managed, but those who require outside broadcast type services generally either look to the event to help or use their own broadcast vehicles. Broadcast vehicles can be expensive so generally the approach of delivering onsite bandwidth means that more content can be pushed.

The Partners – bars (cashless) ticketing etc. Anyone who works with the organisers to deliver their part of the event. Smart tenders can mean issues relating to connectivity becomes the partners problem but many times this will add significantly to cost because everyone is doing their own thing. In many cases a shared service is preferred, like power. Cashless services are critical to processing payments. Fast, secure, effective transactions are expected.

The Attendee – normally the final piece of the puzzle. Leading events are now looking to this group first, to encourage engagement and legacy, in which case services such as viewing replays, concession service to seats, emergency messaging, are all common. The network and internet required to carry attendees data can be significant, again, more lead time means more efficiencies. If attendees are not part of scope, then cellular carriers are the best route to providing a level of connectivity.

For any organiser the technical side of events continues to grow, and they must add this to their ‘toolkit’ of knowledge and experience. Just as with ticketing, marketing or venue selection, it’s critical that those in senior positions understand what is being done, what the possible risks are and what their strategy is.

3G-4G-5G

Pretty much every day I’m either asked or told about the way 5G is going to ‘change everything’. I’m currently sitting on a train on my way into Paddington and my 4G connection has dropped multiple times and when it is connected the speed varies from a trickle to occasional bursts that reflect the speeds I would expect on 4G. We all crave ubiquitous connectivity at a good speed but the reality is somewhat behind the hype.

I’m reading yet another article saying that 5G will deliver speeds in excess of 20Gbps and I’ll be able to download a HD movie in a few seconds. Ridiculous claims which accompany most technology launches – the claims for 4G were 1Gbps but the experience, in the best case, is at least a magnitude lower.

We have come a long way from GPRS when any data access was painfully slow but each technology step forward becomes more complex, more costly and delivers less of a step function change to the user. In reality when 5G is deployed into the world it will meet a mixture of technical and commercial challenges which will reduce the hype to more of a ‘4G evolution’ – it will be better, and that’s great, but not the revolution promised, at least not initially.

One of the problems is that 5G needs to operate across multiple frequencies. This is not a new technical challenge, the same type of approach is used for 3G and 4G networks, however, some of the frequencies required to make 5G work are much higher up in the spectrum, known as millimetre waves (mmwaves). These very high frequencies are where the headline speeds of 20Gbps come from, but there is a problem – these very high frequencies require line of sight to the mobile device and are heavily impacted by rain, trees, buildings, etc. Millimetre waves also have a low range so the deployment of the infrastructure is complex and requires many more antennas (base stations or cell towers) than the lower frequencies of today. It’s also worth noting that new handsets will be required to use these new frequencies so there will be a long period where many devices will not have the required circuitry inside to make use of the higher speeds.

If you consider that today a good example of 4G may deliver 10-50Mbps depending on various factors, it is expected that 5G may reach 100-200Mbps in similar circumstances – that’s a good increase but it isn’t 20Gbps, and it certainly will not be available widely, not in the short to medium term. As for remote locations they will be stuck on the lower frequencies which will restrict what can be offered.

As with Wi-Fi the connection speed is only half the problem, the backhaul internet connection is just as important and to support many users all expecting 5G speeds of 100Mbps requires a massive upgrade to the supporting fibre and wireless backhaul networks. Ignoring the significant cost implications of all this the practicalities of deploying the infrastructure is going to take time and it is expected that it will be at least 2022 before we see any serious progress on 5G.

So what does this mean for events?

The first thing to note is that on mobile devices over 60% of data traffic is carried over Wi-Fi networks rather than the mobile networks and that figure has grown, not shrunk, over the last few years. With mobile operators still recovering the cost of a 4G infrastructure, now faced with an even more expensive 5G infrastructure, the data plans are not going to get any cheaper so the cost conscious consumer will still hunt out Wi-Fi wherever possible.

Although a 5G speed of 200Mbps sounds great a good Wi-Fi network today can deliver speeds well over 200Mbps and already approved Wi-Fi standards go much further (The existing 802.11ac standard goes up to 3.45Gbps) so for the really serious data users Wi-Fi will remain the primary choice. It’s not a case of 5G versus Wi-Fi, both will co-exist – they are designed differently for different purposes – but in the event space Wi-Fi will be continue to be a pre-requisite for many years yet.

As with 4G the initial deployments of 5G will be focused on cities with a high density of users, less dense areas will be some way off and of course the countryside fields used for many outdoor events will be no better served than they are today as commercially it makes no sense unless a particular sponsor wants to put in temporary masts.

With the low range nature of the high frequency 5G spectrum what this does mean is that indoor venues such as conference centres could well be a target for early deployments given the business orientated footfall who are more likely to have handsets capable of using the 5G network. Another good example would be large stadiums but, in a similar way to Wi-Fi, in these locations the cost of infrastructure to support the density of users is significant so it will come down to who will pay.

Venue owners who want mobile coverage to be good in their venue but expect the mobile operators to pay have to consider that mobile operators can struggle to recoup the costs of a dedicated install as they generate no additional revenue from it. The use of shared infrastructure between mobile operators may help this but it doesn’t change the fact that someone has to pay.

Once 3G reached wide deployment then it became a viable option for using it to provide the backhaul internet connection in some circumstances with Wi-Fi as the access medium. 4G continued that trend and 5G will go further but limitations still apply. 5G is a shared medium so overall performance will depend on other users unless dedicated bandwidth is offered (something that is hard to do on 4G), so in an event environment as the number of attendees goes up the performance goes down.

With 4G operators have been reluctant to offer dedicated bandwidth over their infrastructure, something that would be fantastic for events. Perhaps this will change with 5G but even then, with the price of dedicated fibre circuits continuing to fall, shared services such as FTTP (Fibre To The Premise) now becoming available and improving Wireless Internet Service Provider (WISP) offerings the pricing from the mobile operators would have to be very competitive.

Without any guaranteed bandwidth then 5G is no different to 4G which means that it is fine for general use but if the performance is critical then there are no guarantees. You would not want to risk your ticketing, payment systems, video streams and core control systems on a mobile network over which you have no control but for less critical services it may be an option.

Over time 5G will provide another option in the event toolbag as a step forward from 4G but its real benefit will be to the truly mobile individual user and then hopefully on a train journey into London I can get a consistent 20Mbps all the way, but I fear that ideal is still quite a few years away.

‘Robust Internet for Events’ was our topic of choice when I sat with Craig Mathie, MD of the Bournemouth Rugby Sevens event, a few weeks ago for an open forum at Event Tech Live in the Truman Brewery. Around 30 people joined us from a range of events to cover what many people think is the ‘boring’ side of internet at events, primarily because it should already be sorted, just like power and water, but in many cases it is not.

One thing that I love about events, but is also the most challenging, is that most of the time we are starting, in some respect, from scratch. The event team might know how to plan an event but it’s probably a new venue, or a new team in the venue, or a new green field site, or a new sponsor. Something is always changing and because of that, even on the ‘basics’ side it is critical to consider key elements.

From the discussion I have summarised some of the key points below;

What’s the best type of internet for my event?

Rather like what’s the best type of car for my family, it depends on what you are trying to do and by when. I went through some examples of venues which are well known for their events, so they have invested in high speed connectivity, such as a leased line which means that over three years the service is cheaper to the event delivering the best speeds. For a new site, or one with short notice, we tend to bring in internet wirelessly from another location, or using copper services (which are mostly for the consumer market but can work in a pinch) or satellite.

Does whole venue or site wide Wi-Fi work?

Yes. If you want site wide Wi-Fi it can be delivered no problem. It is technically difficult but hey – that’s why you work with Etherlive! Venue wise it’s generally simpler to install, outdoors can be a bit more complicated but still very achievable if planned appropriately.

Is contactless payment reliable?

Yes. There is no reason for any technical issues with deploying contactless systems. Reports of issues are generally related to the devices themselves rather than the connectivity.

Isn’t 5G going to remove the need for Wi-Fi on site?

No. 5G, like 4G and others before it are great technologies just with better and bigger marketing budgets. Cellular technology (of which 5G is the latest standard) is designed to provide high speed connections for large populations, like towns, so it’s not designed to handle a very high peak of people in a specific area. It also isn’t really ‘supported’ like events need (have you ever tried to phone a mobile phone operator, complain about service in an area, and get an engineer to attend?). One advantage when 5G is introduced will be devices having another network option to connect – this will free up some of the 4G (and 3G) service.

A Career in EventsYou can get a great buzz out of attending a good event, and if you organise it the buzz is even better. Every successful event requires a team of dedicated professionals with a range of skills but often the event industry isn’t considered as a career choice.

At the recent ESSA (Event Supplier and Services Association) AGM a fantastic video was shown about working in the events industry. It really speaks to how passionate those of us in the industry are about making event magic happen, mostly behind the scenes working with festivals, exhibitions, corporate launches, sporting events and one-off special events like a Royal Wedding!

We welcomed our 4th full year intern last year, and this year we will be taking on two more to support our growing engineering teams in the field. For the first time this year we also have an apprentice, a great way to get exposure in the events world, so if you know anyone looking to take that first step don’t forget about the events industry.

Of course, those with more experience are just as welcome, our company like many others is built on the years of experience gaining from all quarters including large and small companies.

We do all have one thing in common, we are one team and we love events!

October 18th-19th 2017 sees Etherlive exhibiting at the Showman’s Show for our 10th consecutive year, the only show we have exhibited at every year since our formation. Its’ been a journey so we thought we would take a look back through our archives.

2008 – New Kids on the Block

We still have some of the 2008 mugs we had made as a giveaway in daily use at the office!

Amazing what you can squeeze onto a 3m x 2m stand

Less than a year after forming Etherlive we exhibited at the Showman’s Show for the first time in October 2008. We focused on a message of enabling events with good connectivity, reliable Wi-Fi, VoIP & CCTV.

Much has changed over the last ten years but that message is still just as important today, if not more so. We believed demand was going to grow hugely but I don’t think even we expected to move from the norm of a few ADSL lines to multi-gigabit fibre so rapidly on event sites.

 

2009 – Innovation in Tower Lights

In conjunction with Ace Plant & TCP we launched the Ecolite P+ at Showman’s 2009. The Ecolite P+ was a more eco-friendly tower light using metal halide discharge lamps coupled with CCTV, Wi-Fi and a PA system. The light was palletised so that more units could be transported on a trailer and had a generator which could run for several days on its internal fuel tank.

The fleet of Ecolites remained operational until 2017 when they were retired, replaced by newer units in which the technology has evolved requiring less customisation. Tower lights with CCTV and Wi-Fi remain a popular option for certain locations on event sites and construction sites.

 

 

 

 

2010 – Integrated Comms

Back in 2010 access to high capacity services was still relatively limited so often multiple services needed to be aggregated, such as ADSL, satellite and 3G. Intelligent routing, balancing and bonding across these services became a key factor.Today everyone has at least a backup 4G unit and balanced or bonded 4G is commonplace for smaller pop-up style events. It is not the solution for critical services but it has its place and it won’t be long before we are demonstrating 5G solutions.

Today everyone has at least a backup 4G unit and balanced or bonded 4G is commonplace for smaller pop-up style events. It is not the solution for critical services but it has its place and it won’t be long before we are demonstrating 5G solutions.

 

 

2011 – Look to the Sky

The launch of Ka band satellite internet access in 2011 radically changed the use of satellite at events. Previously satellite internet was a relatively costly and difficult proposition which didn’t give a good user experience. The Ka band internet service was designed for broadband services, rather than broadcasters, using smaller dishes and allowing multiple users to share bandwidth to keep costs down. It has proved hugely popular and is now a common sight at events. It still suffers the important limitation of all satellite services – high latency – so can only be used for certain services and is a very different user experience to other types of connectivity.

2011 also saw us demonstrate a beta version of an outdoor femtocell which provided mobile coverage from an internet connection, sadly the units where never brought the unit to production. A high-end DECT based phone system was also on display offering wireless roaming across an event site. This was used heavily in our deployment for the London Media Centre in 2012 and is still in use at events today.

 

2012 – The Holy Grail of Cashless & RFID

Since 2010 we had been working on RFID solutions with a crew catering system and later an accreditation/management system. In 2012 we worked with Intelligent Venue Solutions to bring a number of RFID related activities under one umbrella at a spin-out stand at Showmans.

Cost remained a barrier to wide-scale adoption and with the rapid rise of open-loop contact-less payments, over time we have moved into an enabling function for other providers. Today, for example, we deploy thousands of contact-less payment terminals and support ticket/wristband scanning for all the main providers.

 

 

 

2013 – Live Event Footfall Analytics

In 2012 we introduced a people counting solution which we refined and extended into Live Event Footfall Analytics (LEFA) for Showman’s 2013. Structured counting, for example in well-contained routes such as exhibitions, is now well established, whereas unstructured crowd density analysis is still an evolving area but shows great potential longer term for helping manage crowd flows and density.

2013 also saw us demonstrate 4G solutions and a Teenage Registration system designed for WOMAD to assist with the identification of under-18s and their associated responsible adults. Our first use of HD-CCTV cameras was also during 2013 with demonstrations at Showmans. We are now moving some cameras to QHD and testing 360 degree cameras.

 

 

2014 – The Intelligent Event

With more and more technology being deployed at events the next logical step is the integration of technology and communication between all aspects providing a rich level of event intelligence. From HD-CCTV, ticket scanning information and device location information, through to geo-tagged social media posts, a picture can be built up of what is happening on site and fed live into event control.

 

 

 

 

 

2015 – Meeting the Increasing Demands

Ever increasing requirements, demand for higher speeds and more capacity had driven a rise in the amount of fibre deployed around sites. Bigger sites were typically run with a fully routed design providing improved redundancy, increased speeds and better isolation between areas. This was often coupled with multiple gigabit internet connections which were diversely routed for redundancy.

2015 also saw deployment of latest generation 802.11ac wireless access points providing more speed and capacity to wireless clients.

 

 

 

2016 – Monitoring & Management

Extending on from the Intelligent Event additional components were demonstrated including Automated Number Plate Recognition (ANPR) and the Etherlive Monitoring Unit (EMU). The EMU is a type of IoT (Internet of Things) device which can be used to monitor a variety of things. It is particularly useful for monitoring power giving us early warning of power issues across a large event site.

In partnership with AirBox Systems, we demonstrated an incident management system, developed initially for the emergency services but just as applicable to event sites.

 

And so to 2017…

A light-hearted surfing theme for 2017

In a way it is ‘more of all of the above’, demand and complexity continues to increase, more and more devices are becoming network enabled and the broader event eco-system drives new requirements. The importance of reliable networking, Wi-Fi, CCTV, VoIP, ticket scanning and payment systems is now recognised as one of the keys to event success.

Tucked away in the corner of a bustling Christmas market is one of fifteen, non-descript little grey boxes. Like most IT equipment it’s pretty drab on the outside, the clever bit is hiding inside. We call it an EMU – an Etherlive Monitoring Unit – and it is in effect part of the emerging world of the ‘internet of things’ but with an events twist.

The EMU only measures 4cm x 6cm x 3cm but inside it is packed with an array of features. At the Christmas market it is busy monitoring the power being delivered from the generators, tracking the voltage, frequency and, critically, the amount of run-time available from the uninterruptible power supply if the generator should fail for any reason. It monitors this information in real-time and relays it back across the on-site network to the central management system. If a problem is detected the system generates alerts, sending out emails and SMS messages to key contacts as well as displaying information on a management console.

It can even assist with detecting wiring issues, noticing for example when a fault causes a floating neutral situation which results in dangerously high voltages being delivered to power outlets, protecting both equipment from damage and people from potential injury.

With real-time monitoring of power the risk of outages in systems which rely on power, such as the core IT infrastructure delivering phones, CCTV, ticket scanning and payment systems, can be minimised, which is critical on a busy event site.

The EMU though can do a lot more than just watch the power, it is a general-purpose monitoring tool capable of taking inputs from a range of sensors – these can be heat, smoke, fluid, sound, light or in fact pretty much anything that can be monitored via a sensor capable of producing an analogue or digital output. The fact that when the EMU powers up it connects to the site network, identifies its location and checks into the central management system, makes it simple to deploy.

Increasingly we are deploying EMUs across event sites as part of our ‘Intelligent Event’ strategy combined with other data sources such as CCTV, mobile device heat mapping, access control, crowd analytics and even social media data. As the number of data sources increases a detailed real-time picture of the event can be seen in event control speeding up decision making and enabling pro-active management of aspects such as water reserves, fuel levels and area capacities. The intelligent event system can also help identify cost savings and optimisation opportunities on site.

The ‘internet of things’ can sometimes be seen as marketing hype but go beyond the fluff and with the right components and approach, it can help solve real problems very effectively.

Virtual reality has been around for many, many years. From early home console attempts which could be bolted onto a Super Nintendo (anyone remember the
VictorMaxx?), to those massive virtual reality units which appeared for a while in arcades. Until recently however the desire was a long way ahead of the technology. Possibly we are now seeing a point where technology has caught up enough to make virtual reality the next big thing.

With the UK release of thVirtual Reality Evente Oculus Rift, a project which has been exciting the technology community for some time, many argue that home virtual reality has finally arrived. Cheaper projects like Google Cardboard demonstrate that even those who do not want to splash out mega bucks can get themselves a piece of the action. Alongside full virtual reality there has also been an explosion in competitively priced 360 degree cameras bringing a much broader accessibility to a more immersive video experience.

This is, of course, is only ‘virtual’ step one. To many, true virtual reality is a completely immersive experience you can walk, move and interact with. Liken it to the famous Holodeck of the Star Trek series. What we do have now though is a major step up from the past and a critical mass to iron out those remaining issues.

All this is very nice, but what does that matter for events?

Today’s technology could, and undoubtedly will over time, have an impact on what we understand as an event experience today.

What if you can sell a virtual ticket for your event to those with a disability which would normally impede their ability to attend? The experience might not quite be the same for a music event, nor can it ever really replace the handshake of a networking meeting, but facilitating access to events beyond the physical capacity is an exciting prospect for both the event organiser and attendee.

Or how would sponsors feel if they could replicate the excitement of a big product launch or latest artist after the event as part of their premium content? For training events there are many possibilities, enabling interactive and immersive sessions particularly suited to things like incident management and response, and also making virtual/remote training a more inclusive experience.

Needless to say, at this stage, the possibilities are exciting, things could go, virtually, anywhere (sorry!).

Laptops on deskIt may sound obvious but defining a clear specification for technical services means you’ll get what your event needs, when you want it at the right price.

Defining a clear specification in turn sets clear expectations. Without it assumptions will be made which can cause difficulties once works start. From the organiser perspective without documented specifications it can be challenging to tie a supplier down if they fail to deliver. It also ensures that pricing can be compared ‘apples to apples’ otherwise each supplier will make different assumptions leading to very different responses.

Customers often fear talking to suppliers prior to asking for formal quotes, yet using a supplier’s knowledge and experience can be a useful way to clarify what the actual requirements are.

A breadth of a scope or requirements document will vary based on the size of project but there are a few key areas which come up on nearly all projects:

  • Total Internet Capacity – Calculate how many concurrent people will need to use the internet at the same time. This may be lower than the total number of users who will be connected to the Wi-Fi at some point during an event. For example, if users are downloading an app, will they most likely do it when they first arrive? Are all the users going to be streaming? Is more of the usage just email/social media/browsing which typically has a lower concurrency.
  • Wireless (Wi-fi) coverage – Site plans make this much easier especially when coupled with an overlay of which areas need coverage helps with getting what you need. Events taking place within venues can usually supply dimensions of the space.
  • Engineer support – If the technology systems are a critical part of the event an engineer on site will mean help is on hand if anything goes wrong, or if plans change. Detailing the hours required removes any assumptions as to when support is expected on-site.
  • Build schedules – Everyone in the events industry knows that things change, but a concise plan of when things are happening, which is documented, can really help for quotes.
  • Integration – It is often the case that Wi-Fi and internet access will be used for multiple services from different suppliers and it really helps for this to be specified at quote stage to enable the technical supplier to understand what integration may be required – for example mobile apps, social media experiences, payment systems, streaming, etc.
  • Other services – There are also other areas which may help the event run smoothly. That could be desk phones (really helps when you need a reliable, secure, phone with a number than can be published prior to the event) printers, CCTV system (areas which need to be covered)

We help lots of customers design their specification before taking it to the market to ensure they are sourcing either as part of a brief phone call or a formal tender development engagement. A clear list of requirements helps the customer enforce what they asked for, and the supplier understand what they are providing. A little time invested in getting the specification correct reduces the risk of confusion and issues later on.