Event Technology Myths

For our third myth busters article Wi-Fi becomes the focus, touching on the relationship between microwave ovens, water and Wi-Fi, wireless signal propagation and Wi-Fi security.

My microwave oven stops my Wi-Fi from working properly – TRUE (but not always)

For the non-technical the idea that whilst warming up a bowl of soup in the microwave oven you struggle to browse the internet on your Wi-Fi seems bizarre but it can indeed be true. The reason is quite straightforward – the frequency of the microwaves used in a microwave oven are around 2.4GHz which is the same frequency as used by one of the two Wi-Fi bands. The issue can occur because microwave ovens are not always perfectly shielded so some of the microwaves can leak out (harmlessly) and interfere with the Wi-Fi. Industrial microwaves tend to be more of an issue as they use higher power.

The good news is that the 5GHz Wi-Fi band which is now more commonly supported in devices is not impacted by microwave ovens – although it can be affected by RADAR but that’s another story!

My Wi-Fi works through walls but not through trees – TRUE

The way wireless signals propagate through objects is quite a complex area but there some general rules. The first relates to 2.4GHz Wi-Fi and interestingly links back to microwave ovens. The reason microwave ovens operate around 2.4GHz is that this is the resonant frequency of water so if you bombard water with 2.4GHz microwaves the molecules vibrate vigorously and the water (or your food that contains water) heats up. This is great when you want to cook bacon quickly but no so good when you want to pass a 2.4GHz Wi-Fi signal through trees which contain lots of water – the signal is simply absorbed into all the water.

It is very important to note that Wi-Fi signals are extremely low power in comparison to a microwave oven so you will not cook yourself if you absorb Wi-Fi signals! On event sites trees can become a real bane for the IT engineers trying to run wireless links which is why you will hear them talking about ‘Line of Sight’.

When it comes to walls it does depend on the type of wall – a basic plasterboard or normal brick wall will only absorb some of the Wi-Fi signal, a more substantial wall will absorb more. Walls which have metal mesh in them will often block Wi-Fi altogether. On the whole though a strong Wi-Fi signal will pass through most normal walls. Windows can help or hinder depending on the type of glass used as modern thermal insulating glass can block Wi-Fi signals quite effectively.

Temporary structures at events sites are a whole case in themselves, some temporary cabins are near enough transparent to Wi-Fi but others, particularly the newer well insulated variety, are just about impervious requiring Wi-Fi access points in each cabin. Marquees and other temporary structures often exhibit a different behaviour, being transparent in good weather but more opaque when it starts raining! The water coats the marquee or structure and can create a reflective layer and also absorb signals so that less signal gets through.

The second element of this relates to the frequency of the Wi-Fi as when it comes to wireless signals the lower the frequency the greater the propagation. This is seen most obviously when you have dual band Wi-Fi operating at 2.4GHz and 5GHz. The lower frequency 2.4GHz signal will travel further than the 5GHz signal, and this becomes an important point when designing Wi-Fi coverage (along with lots of other factors!)

All Wi-Fi networks are insecure – BUSTED

Because Wi-Fi is a broadcast technology that passes through the open air anyone with the right equipment can pick up the signal, for this reason it is very important that these signals are encrypted to avoid information being intercepted by the wrong people. One of the most common ways of encrypting a Wi-Fi network is by using a technology called WPA2 – Wi-Fi Protected Access.

WPA2 is commonly set-up with a Pre-Shared Key (PSK), this alphanumeric string should only be known by those who need access to the network and they enter the key when they are connecting to the network. The potential problem with this approach is that the PSK is used to generate the encryption key and if you use a weak key then the network is left open to a fairly simple attack which can gain access to the network within minutes.

The solution is simple – longer and more complex keys! For every character added the cracking process becomes considerably harder by a factor of compute years. The question is how long. There is no agreed answer on this as it depends on how random the key is. A truly random key of 10 alphanumeric characters is actually very hard to break, taking many years but a similar length key using dictionary words could be broken very quickly.

To be safe we normally recommend a minimum of 12 characters with typical password rules – upper and lower case, numeric characters, special characters and no dictionary words unless they have character replacements.

Of course a strong key only remains strong whilst it is only known by those who should know it and this is a weakness of the shared key approach as if the key is leaked, security across the network is compromised. There are additional factors that can be introduced to improve security further – for example one technique is called Dynamic Pre-Shared Key (D-PSK) which uses dynamic, unique keys for each user so there is no risk of a leaked key.

We will cover Wi-Fi and general network security in more depth in a later blog but with the right set-up Wi-Fi networks are perfectly secure – more so than most wired networks!

No Wi-Fi HereAnother week, another big event, another twitter stream full of complaints about Wi-Fi. Rightly or wrongly Wi-Fi is touted above food, toilets, queuing, decoration and just about everything else as being critical to an event. It’s been the same for several years now with seemingly little progress, how can that be the case?

The first response is typically to blame the technology and there are certainly plenty of cases where poor designs and implementations are part of the problem. Building an effective, reliable and performing wired and wireless network is complex but not impossible. These days the main issues tend to lie elsewhere.

The first issue is cost. Delivering a true high capacity, high density network requires significant investment with a large chunk of the cost down to the internet bandwidth required. The price of low quality consumer bandwidth like ADSL and FTTC may be at an all time low but high capacity business quality fibre circuits are still very expensive, especially for short term use. The usage patterns of the attendees have also changed over the last few years with current demand as much about upload as download which, coupled with richer content, all continue to drive demand for more bandwidth.

You can provide the best Wi-Fi on the planet but if it isn’t backed up by the appropriate internet bandwidth then users will have a poor experience. There is no magic here, if you want 10,000 users to have a good experience you need multiple high capacity business grade links, yet most organisers see the cost of this bandwidth as top of the list for cutting, well above other items which ironically users complain far less about.

The second problem is particularly significant in the exhibition and conference areas – rogue Wi-Fi. The Achilles heal of Wi-Fi is its unlicensed nature, which on one hand has allowed Wi-Fi to become pervasive across the globe rapidly but on the other hand is slowly killing it. Wi-Fi currently operates at two relatively narrow frequency bands – 2.4GHz and 5GHz. These two bands are divided into a number of channels which are shared by all Wi-Fi (and some other) devices. The problem is there are not enough channels available, especially at 2.4GHz so in a high density environment managing the channels which are available is critical to success. That in itself is hard enough but now add in all the exhibitors who have brought in their own Wi-Fi access points, then all the Mi-Fi devices and to top it off all the Bluetooth noise (which also operates at 2.4GHz) and you end up with a large conference hall with thousands of devices all shouting at each other to the point no one can be heard because it is just a mass of interference.

The idea that all of these devices can share the wireless spectrum effectively is simply not true in a dense environment. To make matters worse it’s a vicious circle – the more often an attendee or exhibitor has a bad experience the more likely they are to bring their own device next time further adding to the problem. Even worse is that every new Mi-Fi device has a little more power and those with their own Wi-Fi think more power and more access points will make things better raising the interference and noise further.

Those who work in this area have known for some time that 2.4GHz as a client access frequency at an event was a lost cause and the only hope was to move people to 5GHz as laptops, tablets and smartphones increasingly supported it. The extra channel capacity at 5GHz, no Bluetooth interference and fewer 5GHz Mi-Fi devices made for ‘cleaner’ air, unfortunately that is rapidly changing and soon 5GHz will be as crowded as 2.4GHz.

There are only a couple of solutions to this problem, the first is long term and probably unlikely. Wi-Fi needs more spectrum and there are various discussions and proposals for increasing the spectrum available but it also needs to be managed – separating consumer type devices away from lightly licensed professional frequencies so that each has its own space. This will not happen quickly and would take many years to trickle down through devices but it could be the long term nirvana to truly offer a reliable Wi-Fi service.

The second solution is not really technical at all, it just requires event organisers to listen to and take seriously what event IT companies have been saying for years – the Wi-Fi spectrum at events must be managed. In the broadcast arena spectrum management has been taken seriously for years and it works very well. If we want event Wi-Fi to work then the same approach must be used. That means taking a hard line when an exhibitor wants to use their own device – it has to be pre-approved with specific parameters or rejected, and the agreement has to be enforced. No more rogue Wi-Fi it ruins experience for everyone.

This is easy to say, it requires trust that an official provider is going to deliver a good service and I appreciate it is hard to enforce requiring support from all levels but it can be done (we have examples) and the difference it makes is considerable and everyone gets a working service. It doesn’t fix everything but unless something is done across the industry to support this approach then paying money out for Wi-Fi is pointless and frustrates users more than if there was no Wi-Fi at all.

EE have launched their Wi-Fi Calling service and Vodafone are expected to follow shortly along with other operators. With the prevalence of other VoIP based calling such as Skype, WhatsApp, Viber, etc. you could be excused for thinking what all the fuss is about.

There are two big things about Wi-Fi Calling, the first is that it uses your normal mobile number so it doesn’t matter if you don’t have a mobile signal you can still receive and make calls on your normal number.

The second aspect of true Wi-Fi Calling is that it is seamless – you don’t have to launch an app and make a conscious decision to switch, it is handled directly by the phone. Here though lies an issue in that only newer generation phones support this aspect today, however, it is expected that all future phones will adopt it. Seamless is also not truly seamless yet in that active calls at this point cannot roam from the mobile operator network to Wi-Fi or vice versa but this is expected to be introduced in the future.

The other cheeky point to note is that operators are still likely to charge (or deduct from bundled minutes) for a call made over Wi-Fi even though they are not providing the network.

For event organisers Wi-Fi Calling sounds like a great development as requests to improve mobile coverage and capacity is up at the top of the list of the things we get asked to fix most frequently, yet generally we are fairly powerless to address as the current system has been a closed environment controlled by the mobile operators.

At a high level this is a great development for event organisers, especially for production staff who can be offered an alternative to the mobile network very easily but it throws up some challenges which need to be considered very carefully if it is to be used beyond production staff. Any event providing a Wi-Fi network for its attendees is now potentially going to see extra demand on that network, not so much in terms of capacity as voice traffic is fairly small, more in terms of quality of service.

Voice traffic is not tolerant of congested networks, previously an attendee just downloading some email might see the network as being a bit slow but it still works, with voice it is a different story with stuttering audio rendering the call unworkable and frustrating the user far more than slow email.

Event organisers will need to make conscious decisions about the use of Wi-Fi Calling and ensuring any network is capable of delivering it at a quality that is acceptable to users. This may mean high density design and increased internet capacity – both of which can push up costs.

For smaller events this is not likely to be that much of a problem but as you scale up to large outdoor events with thousands of people the challenge is a lot more significant. Wi-Fi Calling has the potential to help solve one of the big frustrations at festivals, arenas and sports events but without a good public Wi-Fi network it could make the frustration worse.

The interesting question is that if Wi-Fi Calling is adopted by users and becomes the norm when in a public Wi-Fi hotspot will attendees increasingly expect it at events? And if so, who pays?

Article recently published by Event Magazine profiling Hannah Wood.

Hannah Wood, connectivity, supplier and site manager at Etherlive, shared her career story with Event for the Women in Events campaign. She talked about working in a diverse role, how she ended up working for an event technology company and how a quad bike featured in one of her past interviews.

What do you do and how long have you been in your current role?

I have been at Etherlive for a year, following my role at an experiential marketing agency. At Etherlive I am in charge of ordering and managing the installation and maintenance of all of our internet connectivity and telephony services; account managing our major suppliers including connectivity, recruitment, vehicles and equipment hire; and I will also be taking on management responsibility for our pool of freelance site managers and managing some event sites myself.

This is the most diverse role I have worked in and I am lucky enough to be involved in many areas of the business, from the ordering process to the financial reconciliation to the implementation of our technology services on-site at events.

Where was your first job? What was the most important thing you learnt there?

In 2009 I moved to London and began working for the Royal Society of Medicine as an assistant conference co-ordinator and quickly moved up to being the external societies co-ordinator, responsible for all conferences and meetings for a particular society. This was a venue-based role and included dealing with all departments of the society to plan and manage the events as well as close contact with the client and conference delegates.

I learnt a lot here about dealing with many different types of people and how to deal with pressurised situations where there are multiple stakeholders.

Event's latest Women in Events profile with Etherlive's Hannah Wood

Event’s latest Women in Events profile with Etherlive’s Hannah Wood

How did you get from there to where you are now?

Over the next three years I worked at Imperial College London in the role of events co-ordinator for the university’s commercial services department, as an events manager at an agency providing the catering, bars and theming for weddings and corporate events and at an experiential marketing agency managing a promotional staffing team at events across the UK.

In each role I honed my skills and I got to attend events including V Festival, Rockness, Moto GP, Festival No. 6, Lounge on the Farm, Brownstock and many more. This, together with my experience at university where I made sure I improved my knowledge working in events at the student union, gave me a solid foundation for the future.

Looking back, did you expect your career path to take the course it has?

No, I originally thought I would go in the direction of conferences and work with specific exhibitors and clients on stands and contents rather than working on the organisation and management of full-scale events. I also never thought I would end up working for a technology company but I’m glad I do, it has given me even more insight to the workings of events and my previous experience on the non-tech side helps when working with other contractors and clients.

Would you do anything differently?

I would have invested my time in a lot more work experience. The events industry can be difficult to get into if you want to make a career out of it and any experience you have is highly valuable. It’s taken me a long time (and a few not so nice jobs) to get where I am today.

Who has inspired you along the way?

I take inspiration from anyone I can learn from. I work with a number of people who have been in the industry for a long time or who have worked in really interesting areas and I don’t think there’s ever a day when I don’t get taught something new, whether it’s new event knowledge or a bit more information about some sort of technology we use.

Have you ever had a job interview that went particularly well or spectacularly wrong?

I don’t think I’ve ever had an interview that sticks out as being fantastic or awful, but I have had some interesting ones. I ran a bar at a farm show as part of one of my interviews, which was great fun, and I got to drive a quad bike on another interview.

Is there a piece of career advice you’ve ever been told that has stuck with you?

You will never know everything. Don’t think that you do or you might end up looking very silly.

What career advice would you give to your 21-year-old self?

Change your university course, this one isn’t going to take you anywhere you can’t already go.

How do you wind down and relax after a hectic day?

I go to kick-boxing training.

Article published from Republished from http://www.eventmagazine.co.uk/People/article/1303744/how-i-hannah-wood/

It has been said that there are two certainties in life – death and taxes. If you said the same about technology it would read ‘confusing acronyms and over hyped performance claims’. Although 802.11ac, the latest in a long line of Wi-Fi standards, has been in development for several years it was finally approved in January and more client devices are now appearing which support it, including the Samsung Galaxy S4, newer iPads and the rumoured iPhone 6.

802-11-ac-logo

The ever growing list of Wi-Fi standards

Claiming speeds of 433Mbps up to 6.77Gbps, multi user MIMO and beamforming it would sound like we should all be rushing to implement this technology as soon as we can to solve our Wi-Fi woes. For the home user a shiny new 11ac Wi-Fi router and compatible tablet may indeed offer some benefits but if you look at the limiting performance factor in most households it is the broadband connection itself and not the Wi-Fi which throttles everything to a crawl.

For those of us deploying large scale, high density Wi-Fi, particularly at events and stadiums, the potential impact of 11ac is far more important and if not considered carefully could easily reduce performance rather than improve it. There are many enhancements and extensions within 11ac and as before with 11n it will take time for all the features to be implemented and used effectively.

One of the big changes is with MIMO or Multiple Input Multiple Output streams. MIMO is like moving from a single carriageway road to a dual carriageway or motorway – the data travels from your device to the Wi-Fi access point using multiple paths. Most business quality Wi-Fi access points have supported MIMO since 802.11n but many handheld devices have only just started to implement it. It can provide better overall speed and improve coverage especially where there are lots of obstacles. 11ac allows for up to 8 streams, whereas 11n is limited to 3, however, in reality most devices will not implement more than 3 and in fact most handheld devices will be limited to 1 or 2 because of the cost, complexity and extra power drain of adding more streams.

Those extra streams are not necessarily lost though as 11ac will eventually offer multi-user MIMO where different streams can be directed to different clients providing a much needed boost in situations such as events where the pinch point is the number of connected devices rather than absolute speed. Unfortunately version 1 of 11ac does not support multi-use MIMO so we will have to wait another year or two for that.

Beamforming is another aspect which 11ac requires, a technology which aims to optimise performance based on the direction of signals and provide a higher interference rejection. Beamforming is already supported in 11n and, when combined with adaptive antenna arrays, is very powerful in ‘noisy’ environments like event sites, however, many wireless vendors do not implement it so 11ac aims to standardise beamforming across clients and vendors, which over time will provide performance improvements.

So far it all sounds good so what is the problem? To answer that we need to look at why we have a problem today. Wi-Fi is a shared medium, a Wi-Fi ‘access point’ has to simultaneously talk to a number of client devices and split the available capacity between all the devices it is talking to. For example an 11n wireless access point (without MIMO) can at best deliver 150Mbps of capacity, if there are 100 users connected to it then each user would see a maximum speed of 1.5Mbps. This is absolute best case, real world would be far, far lower.

To add more capacity more wireless access points are used but they all need their own ‘space’ to operate in otherwise they would just interfere with each other like a room full of people shouting. To do this there are a number of standard ‘channels’ defined and each Wi-Fi access point is assigned a channel. The most common form of Wi-Fi today runs at 2.4GHz which has 14 channels but these channels overlap and not all of them are usable in all countries, in fact there are really only 3 usable channels when it comes to designs for large scale deployments. On top of this 2.4 GHz Wi-Fi has to contend with Bluetooth devices, baby monitors, microwave ovens and a whole host of other things which also use the same frequency range!

At home where there are likely to be only a few devices connecting to the Wi-Fi network these issues are not generally a great concern but on an event site where hundreds, or now more typically thousands of users have to be connected simultaneously the combination of the lack of capacity and interference creates a huge problem.

All is not lost though as there is a second Wi-Fi frequency range at 5GHz which offers 23 non-overlapping channels (although that is before you factor in indoor, outdoor, DFS and country restrictions) and much lower interference. Today most of the wireless backbone infrastructure on event sites uses 5GHz – this includes normal data transmission, CCTV cameras and other wireless devices such as video senders. There are enough channels to do this successfully provided it is all managed carefully.

Until recently most client devices did not support 5GHz but now many do meaning that client access can also be provided at 5GHz avoiding the problems of 2.4GHz. The downside of this though is that 5GHz is no longer the quiet frequency it used to be with many domestic Wi-Fi routers supporting it and permanent wireless links using it, all of which increases interference and limits available free channels. 11ac however could make things far worse.

Whereas 802.11n was a standard for both 2.4GHz and 5GHz, 802.11ac is a 5GHz only standard which means we will see an acceleration in the adoption of 5GHz in all devices. This in itself is not a bad thing but it will change the dynamics of Wi-Fi deployments with more and more focus on 5GHz client access leading to less room for 5GHz backhaul. The likely result is that backhaul will have to move to licenced frequencies or higher unlicensed frequencies such as 24, 60 or 80GHz but there are cost and implementation considerations.

The second problem is that 11ac focusses on delivering more speed but one of the ways it does this is by using a wider channel in which to send data and this is implemented by in effect ‘bonding’ channels reducing the number of independent channels available. 11n can already bond two channels but 11ac can bond four which could reduce the available channels by 75% leading to interference issues.

All of these factors are configurable and manageable and the design for a large event site will be considerably different to say an office environment but for everything to work in harmony there will need to be an even greater focus on ‘spectrum management’ ensuring that all parties using wireless equipment do so in a controlled and agreed manner. Without this structure and control the user experience will deteriorate rather than improve. 11ac can bring benefits, albeit without the headline speed claims, but there are greater risks in terms of poor design.

We will be starting to deploy some 11ac access points in a controlled manner over the coming months, working closely with vendors to optimise designs for the challenging needs of event sites.

A $500 million event that happens once a year watched by 111.3 million people, supported by some of the world’s biggest sponsors, is put on hold for 30 minutes by a power outage. When this kind of failure can happen at the Super Bowl it’s not surprising that those who run and support events are kept awake at night worrying about what can go wrong – you only get one chance to get it right.

Power outages can happen to the biggest and best events, no matter what the location and with just about everything relying on power to some degree it’s important to look at how to mitigate any issues if the lights do go out.

The first step is to identify what power you have and the risks associated with it (it’s very easy to take for granted especially when in a permanent building), closely followed by identifying what services rely on it. From a technology point of view this list can be very long – access control, internet, telephony, two-way radio boosters, ticket systems, CCTV, Wi-Fi to name a few.

Each service should be reviewed for impact and with this information decisions made on whether to employ mechanisms to minimise risk. It’s also important to understand the interdependencies, for example a decision may be made to have a back-up generator for Event Control but if the phones and radio communication cease to function due to power loss elsewhere on site then the operation could still be impacted.

These days box offices and entrances struggle to operate without power as they rely on real-time ticket scanning and electronic payment. In these key areas it’s important to not only have a power backup plan but also a contingency plan to continue operating if the power plan fails – even if that involves manual checks over the radios or using runners.

Events don't have this option

Events don’t have this option

Many events now rely on a network for many of their systems – from ticketing & phones through to CCTV. That network needs to be designed with redundancy and power failure in mind. All key points should be protected by a monitored UPS (Uninterruptible Power Supply) – the monitoring is important so that central control knows if power fails how long the battery within the UPS can continue to operate for, especially as it can take some time for a power issue to be diagnosed and rectified on a large site. For critical areas, such as servers and core networking, the UPS needs to have a significant operational time which may involve the ability to ‘hot swap’ batteries to extend run-time indefinitely.

Modern VoIP telephones, CCTV cameras and other network equipment can be operated using PoE (Power Over Ethernet) which means they take their power from the network itself rather than a mains supply. The benefit of this is that the power required can be centralised and protected with a UPS so that the impact of local power outages in cabins and offices can be minimised.

Events will always have to deal with the unexpected happening – it’s part of the excitement and challenge of the live industry but sensible planning and preparation can minimise the impact.

Achilles was an all-powerful god with one deadly weakness in spite of his overall strength. As a baby Achilles was dipped into the River Styx, which was supposed to offer powers of invulnerability, by Thetis. When Thetis dipped the young Achilles into the river he held him by his heel and thus that part was not washed and become his weak point. The rest, which includes a poison arrow and a good shot, is history

The story from ancient Greece reminds us that everything has a weak point and with wireless technology its interference. Without acknowledging or managing interference the most expensive, well designed event wireless network will become useless.

In a recent industry forum interference became a topic with generated lots of questions so we have put together a brief list of some key considerations to ensure the wireless network at your event doesn’t suffer.

1. Manage expectations and set formal guidelines

Delegates and exhibitors should be informed in advance that any personal equipment will be subject to certain guidelines to prevent interference with the in-house Wi-Fi. It is recommended users are requested to sign a simple pre-registration form containing the guidelines prior to the event. Have technical resource or partner on hand should any exhibitor wish to ask questions.

2. Use a technology partner to scan the airwaves

Once guidelines have been set, wireless scanners can be used by on-site technology experts to ensure the agreements are being followed and to locate equipment causing interference. It’s not just other Wi-Fi devices that can be a problem – DECT phones, Bluetooth, alarms, telemetry systems and even industrial microwaves can all be sources of interference.

3. Manage other suppliers

Any wireless networks used by other suppliers should be taken into account during the early stages of Wi-Fi negotiations; wireless networks may be of equipment used by AV companies for example, so it is worthwhile engaging to pre-determine any possible interference and pre-assign channels so systems can coexist.

4. Get skilled up

Ensuring that the team running the event have access to technical resources or an on-site technology partner are essential in enabling an organiser to address any interference affecting delegates during the event.

Everything has an Achilles Heel

5. Put in place a back-up plan

If local interference cannot be eliminated, there should be a back-up plan to minimise the impact i.e. the installation of some hard-wire cables which delegates and exhibitors can use. Whilst wireless offers freedom, many venues suggest that those requiring a ‘guaranteed’ service should consider a backup wired connection assuming the device supports this.

6. Make the necessary pre-event considerations

Check the venue before choosing it in order to identify any potential problems; a good question to ask in the first instance is whether the in-house network can be turned off if it is not required for the event reducing interference.

7. Know your frequencies

Interference can often occur as a result of too many technologies crowding the same frequency channel;. A way of counteracting this is to advise those requiring a larger wireless range to use a 5GHz network, which can offer more transmission channels than the overused 2.4GHz. More and more devices now support 5GHz including a number of the current range of smartphones.

8. Use the right equipment

Domestic Wi-Fi equipment and even lower cost so called business equipment does not have the more advanced antennas and management to deal with interference effectively. Higher end professional equipment can automatically work around interference and deliver a much stronger & higher quality connection even when interference is present.

This week sees our 4th consecutive year exhibiting at the Showman’s Show. The show, at Newbury Showground on Wednesday 19th and Thursday 20th October, in a way marks a transition from the 2011 outdoor event season to the start of the 2012 season, although these days we see a variety of outdoor events year-round.

Etherlive ready for it's 4th Showmans Show

Etherlive prepares for its 4th Showmans Show

2012 in the UK is of course a bit of a one off with the Olympics and Paralympics occurring right at the peak of the outdoor event season. We are providing a number of services for Olympic related activity, such as all the IT, communications and broadcast provision for the London Media Centre, but we have been very careful to ensure this has no impact on our existing customers and their events.

What is important though is booking and planning for 2012, especially in London and other locations that will see Olympic activity. Provision of connectivity such as fibre and broadband services will see longer lead times due to sheer demand (we are ordering many services already so that they are provisioned very early next year). Transportation is another area which is impacted with requirements on suppliers to submit transport plans for London well in advance of events if they occur during the broad Olympic period. These aspects and others are all good topics for discussion at Showman’s if you are planning an event in 2012.

This year we are on Stand 71 of the indoor hall where we will be demonstrating a new generation of mobile VoIP handsets – allowing the freedom of a mobile phone with the cost advantages of VoIP. These units also couple up with an alarm and monitoring system providing a new level of integrated service for event organisers.

We will also be launching our latest innovation; Event Band, a suite of tools using RFID technology facilitating payment systems, loyalty services, accreditation and crew management. This technology will sit alongside the latest generation wireless chip & pin PDQs providing reliable payment methods for bars, merchants, exhibitors and ticketing.

The latest networked noise monitoring support offered by Etherlive will be on display, along with a demonstration of next generation satellite broadband, offering internet anywhere from the new KA band with higher internet speeds.

Alongside all the new products we will also have our core network, communications and CCTV technologies on display, solutions that have been used time and time again across a wide range of events connecting thousands of users. Outside we will also have one of our communications tower lights offering CCTV, Wi-Fi and public address as well as an economical lighting system. This can be found on the Aceplant stand (169) at the end of Avenue G.

Recently we announced that Etherlive has joined ESSA (Event Supplier and Services Association), alongside ongoing membership of the AIF (Association of Independent Festivals) and the ASAO (Association of Show and Agricultural Organisations). As well as actively participating in these organisations we also offer special services to fellow members.

We will have plenty of staff on hand to discuss event requirements and provide cost effective solutions to a broad range of connectivity, communications and other event IT needs.